India's biggest climate campaign – 'Zee News My Earth My Duty' – was celebrated at Jawaharlal Nehru Stadium on 24th November 2011 in New Delhi. The celebration witnessed the country's first Eco- Friendly concert and My Earth My Duty Samman.
The celebration was aimed at creating awareness about global warming and its serious impact on mankind.
The samman is a form of recognition and acknowledgement of the earth warriors for their astounding work and indomitable spirit to save mother Earth by planting over 1.25 crore saplings in a span of two years under this green initiative.Thirty "Earth warriors" of reputed organisations viz; NYKS, NSS, ITBP, CRPF, ETF and Brahma Kumarisetc were identified for their extraordinary contribution to mitigate climate change for - Zee News My Earth My Duty Samman..
Mr. Rakesh Mohan, Joint Secretary, Ministry of Youth Affairs & Sports, Govt. of India and Mr. Rohit Kumar, Marketing Head, Zee News Channel felicitated Bro. BK Mruthyunjaya, Executive Secretary, Mt. Abu (on behalf of Brahma Kumaris)